Vacancy – Digital Marketing Executive

Our company is looking to hire an experienced Marketing Executive to help develop marketing strategies to drive company sales.

Responsibilities

• Create awareness of and develop the company’s brand.
• Help with developing new marketing plans, advertising, direct marketing and campaigns.
• Work with the Sales Manager in delivering agreed activities.
• Work closely with in-house or external creative agencies to design marketing materials such as company brochures, marketing material, literature, social media postcards and Newsletters.
• Write and proofread marketing copy for both online and print campaigns.
• Work with company’s external creative agency to produce creative content, including videos and blog posts. 
• Run social media channels (e.g. Twitter, Facebook and LinkedIn) to enhance audience engagement.
• Organize and attend events such as conferences, seminars, receptions and exhibitions.
• Liaise with designers and printers and organize photoshoots when necessary.
• Arrange the effective distribution of marketing materials.
• Conduct market research and analysis to evaluate trends, brand awareness and competition ventures.
• Develop relationships with key stakeholders, both internal and external.
• Develop and implement a marketing strategy (often as part of a wider sales and marketing programme).
• Evaluate and review marketing campaigns, advertising and SEO to make sure the correct mediums are being used and campaigns are effective.
• Track marketing performance and return on investment and prepare weekly or monthly reports for management.
• Monitor and report on competitor activity.
• Lead external agencies, when appropriate, to effectively manage events, press relationships, editorial requests, presentations, promotional materials and online activities.

Skills

• Communication and interpersonal skills.
• Customer-facing skills.
• Commercial awareness and business acumen.
• The ability to think strategically.
• Copywriting and design skills in order to produce marketing materials for both print and online.
• An eye for detail.
• Analytical skills to evaluate marketing campaigns.
• Drive and self-motivation.
• A flexible approach to work.
• Teamwork and the ability to foster good working relationships.
• Influencing and negotiation skills.
• Strong organizational and time-management abilities.
• Creativity and commercial awareness.

Qualification

• Any first degree or relevant certification.
• 4-5 years’ work experience in sales and marketing.
• Proven experience as marketing executive or similar role.
• Good understanding of market research techniques, data analysis and statistics method.
• Thorough knowledge of strategic planning principles and marketing best practices.
• Familiarity with social media and web analytics.

Qualified candidates should send their cover letter and updated CV to [email protected]. The subject of the mail should be the position being applied for.